Transformed Leg Avenue's costume website into an ecommerce store focusing on lingerie and hosiery with costumes and accessories only featured during the Halloween Season
Skills: Art direction, web design, copywriting, Shopify integration, photo retouching, web banner creation.
Homepage Redesign
Improved sales by publishing all new lingerie and hosiery products (instead of only costumes), as emphasized by the hero image. Upon scrolling, customers were also introduced to products from multiple categories. The featured Instagram feed encouraged customers to tag Leg Avenue's products, providing us with additional brand recognition and organic content.
Product Page
Features multicolor variants, stand-out "Add to Cart" options, additional product information, and related products. The addition of the Wishlist allowed us to determine which of our items were customer favorites.
Ecommerce Photography
Fresh product photography was crucial to generating sales for new styles.
These all-hands-on-deck photoshoots included model styling, hairstyling, makeup, and post-production image retouching
